By Richard Orekoya

PAI Partners, a powerhouse in the private equity realm, shakes up the beauty industry with its acquisition of Beautynova, the ultimate destination for professional haircare. 

With this undisclosed deal, PAI Partners secures the majority share, while Bluegem Capital Partners retains a substantial stake, ensuring a robust partnership. Beautynova, based in Italy, boasts an impressive portfolio including renowned brands like Milk_Shake and Z.one concept, recognized for their top-tier hair treatments, coloring, and styling products. 

With a global footprint spanning over 70 countries, Beautynova dominates the market, with a whopping 70% of its revenue sourced internationally, particularly in the lucrative US and European markets. Brace yourselves for a new era of haircare excellence!